6 Best Social Media Ad Tips You Need to Know in 2020

If you’re looking to grow your business in a professional way, one of the best methods to achieve your goals is through the use of paid social media marketing ads. One of the best advantages of social media ads is that it can reach millions of people. All you need is the right paid ads and the right content, then you are good to go. Finding the right social media marketing ads can be a bit of a challenge however, so here are some tips to get started.

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1. Check and improve your quality SEO score

The idea of marketing with social media ads is that you want to make sure your ad brings in a high quality SEO score. The more you focus on that, the easier it will be to achieve success at the highest level. You get that from bringing in a high engagement rate. Boosting the engagement rate of paid ads is important, and you can do that via promoting the best possible content. This requires a lot of experimentation like A/B testing, but it can work very well. Make sure you identify the right audience and target market, as that will give you better value and higher quality results.

2. Get free clicks via paid ads

Free clicks! Is that even possible? Yes, it’s pretty simple. Pay only for the things that matter the most when it comes to social media marketing ads. Pick the conversions you really want to focus on, whether it’s leads, followers/subscribers, website clicks, video views and so on. For instance, you can focus on getting more Twitter followers, but at the same time you will be getting replies, mentions, shares and so on.

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3. Design mobile friendly ads

Nowadays, the vast majority of people use social media on their phones or on other mobile devices. What that means is you need to optimize your ads and your content to be as mobile friendly as possible for these users. Designing social media ads with your mobile customers in mind means getting a much better ROI and value for your marketing campaign. Testing and then optimizing your paid ads for the best mobile friendly performance is what you want to focus on the most.

4. Always use multiple social media channels

Using multiple social media channels allows you to reach many more people. This really helps with generating a lot more exposure for your content. The more platforms you target with your paid social media ads, the better results you will get. Social media usage depends on a combination of demographic and psychographic characteristics, so people from different age groups, with differing values, attitudes, lifestyles, etc. will use different social media channels. At the end of the day, you want to reach as many people as possible. The more you diversify your channels, the better.

5. Create multiple custom audiences

You can’t possibly expect everyone to be interested in your ads. If you share your ads with just one specific audience or target market, you will waste time and money more often than not. What you really want to do is to start creating various multiple custom target audiences. This will diversify your audience and also help build brand awareness and exposure. Start targeting multiple custom audiences, and you will find yourself obtaining a very good ROI.

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6. Use relevant keywords for all ads

Integrating keywords into your social media ads will make it easier to appeal to the right customers and will also improve your chances of success. You will also help improve your click-through-rate, and your overall return on investment will shine. The idea here is to take the time to create the best targeted ads so you can get the best possible outcome.

It also makes sense to think about retargeting, or remarketing as well. Your paid ads can then retarget those people that already saw your ad, but didn’t convert as a customer. New customer acquisitions can cost you 5 times more than remarketing, and that’s exactly why remarketing is an excellent idea. Create targeted ads for those that already know of your business to bring in more conversions and engagements, then you will have great results.


Follow these tips if you want great results with your paid Social Media Marketing Ads, and you will not be disappointed! Remember that social media ads can take a lot of time and effort to make, and sometimes a lot of trial and errors are needed until you create that perfect ad. However, it’s one of the best ways to promote your business, establish your brand and bring in more sales!

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