In an increasingly competitive business landscape, video marketing has proven to be a very powerful tool to have in your marketing toolbox. This is especially true if you are looking to boost your web traffic, generate more leads, and increase sales. However, if you truly want to make your video promotions stand out in the crowd, you might want to integrate captions into them. Why?
Video marketing & captions let your message shine
Let’s get one thing straight: the average attention span is just 8 seconds. Think about that for a moment. You’ve got only eight seconds to impress, so you better catch the audience's attention in that short time. That’s where captions come in.
The beauty of including videos with captions is that it combines both audio and visual elements, helping present your marketing message and campaigns in the best way possible.
You see, humans are visual creatures. That’s right: the human brain is known to process visuals an astonishing (such as video clips) 60,000 times faster than text! Videos with captions take your social media and video marketing game to the next level.
Reach a wider audience
Video marketing not only gets more attention but can also help you grow your audience. And the importance of having a large audience is key when it comes to driving more traffic, conversion, and sales. If your aim is to reach more potential customers, it’s important not to exclude any segment of your audience in your video marketing. That’s where captions come in handy.
Let’s not forget that captions can be quite useful for your audience members watching it silently, or those with hearing impairments. From those at work to sitting in a quiet place, to those on a crowded bus unable to turn the volume up, the captions can help everyone better understand your content. Not only that, but it is also estimated that over 20% of people have some form of hearing loss. Captioning your videos will definitely help make your video marketing campaign accessible to these millions of other potential customers.
Videos can be shared across many marketing channels
The internet presents you with an array of marketing channels to help boost your sales and attract high quality traffic.
The good news is that videos can be re-shared across multiple marketing channels, including content such as blogs, email blasts, and web pages.
More importantly, video marketing can help boost your social media promotions, whether you prefer Twitter, Facebook, Instagram, or all.
And numbers don’t lie… 88% of digital marketers claim that video marketing provides them with a positive ROI.
Check out the following impressive video marketing stats for 2020:
- Currently, almost 75% of all online content consumed worldwide is through video, with that number expected to increase to 82% in 2022.
- Online users who see your videos are 2x more likely to buy your products or services.
- 8 out of 10 users say they remember a video ad they saw within the past month, according to Quicksprout.
- Video marketing can increase your SEO ranking by 53%.
- 51% of users are more likely to visit your website after watching your videos, according to an LSA survey.
The list goes on and on. The bottom line is that video marketing, especially video with captions, is clearly important to your sales and traffic campaigns. Also, video marketing is becoming more and more accessible for companies, while video streaming and downloads are continuing to grow for consumers worldwide.
So make sure you use video marketing to your advantage in 2020 and beyond!
At Capta, our video marketing team will help you out step-by-step in this process.